The Battle of Fort Keff

Exactly how would someone utilize his abilities?
First Ability:
I don't know about you, but in most games I've played, my opponent attacking my Planeswalker instead of me is a BAD thing. My Planeswalker leaves, and I'm no better off than when I started. Yes, there are situations where forcing your opponent to attack is a good thing (like if you have a lot of strong blockers) but for the most part, I don't like it.
I guess what bugs me most about this ability is that it is the only way to add Loyalty Counters.
Conclusion: Gideon Jura's first ability could be used to your advantage, but if you want to get the +2 Loyalty Counters, you better be prepared.
Second Ability:
A Vengence for -2. It can be used in conjunction with Gideon Jura's first ability, (if he survives the initial assault), but for -2 Loyalty counters when it is that hard to gain them with the first ability, I'm not sure if I like it.
Conclusion: Great, but too expensive.
Third ability:
This one is nice. turns him into a 6/6 creature who can't be hurt. I've been wanting a planeswalker who can run up and hit my opponent in the face. But it's for +0 Loyalty counters! If only it was +1, I would be a lot happier with this card.
Conclusion: Really Cool, but I still want to add Loyalty Counters!
Final Conclusion: He's nice, BUT I HATE HOW I CAN'T ADD LOYALTY COUNTERS EASILY!
If abilities one and three were combined somehow, I would LOVE this card. But it's not, so I don't like it so much.
What do you think about Gideon Jura?
Is he really not that great? Is there something that I'm missing?
